Faces of GM

Jeff: integrates technology into cars

October 27, 2009 at 4:10 pm

Jeffrey Massimilla, Global BOM Family Owner for Integrated Center Stack Faceplates
Hmm: I am naturally a south paw, but I do many things right-handed
Will tell his wife after the fact: I am a thrill seeker – I plan to go skydiving someday
Homemade: I brew my own beer
New found skill: I can play most songs on all instruments in the Rock Band game at an expert level, but in real life, I am not musically inclined whatsoever!
Besides his family, he loves: Golf, electronics and technology, Kings of Leon and Caribbean vacations

In my current position as a global BOM Family Owner for Integrated Center Stack (ICS) Faceplates, one of the most interesting aspects of my position is the global nature of my job and the relationships that have formed as a result of working with a global team.  The ICS team is comprised of some very talented individuals, and they have a desire to create compelling vehicle designs executed to the highest level of quality.

GM’s Integrated Center Stack Faceplate strategy featured in our recently launched/future vehicle interiors has been recognized by the industry and consumers alike.  It traditionally contains the Infotainment center, HVAC controls, and often Infotainment displays.  The Center Stack is the portal to the new and exciting Infotainment systems and is where consumers interact with their vehicle.  Located in the center of the IP, the ICS is a very highly styled component of the vehicle that essentially defines a vehicle’s interior.

One of my roles in this position is to ensure there is a strong focus on perceived quality as well as good long-term reliability and durability on these parts.  A combination of a world-class quality that is well-executed and highly styled contributes significantly to the success of our vehicles.  Another team goal is to ensure the controls are intuitive and easy to use.

In my opinion, the Integrated Center Stack is an area of the vehicle where GM leads hands down, and I am delighted consumers are starting to notice.  In real life, this is what motivates me . . . knowing I am part of a team that makes a difference in the lives of others, bringing a vehicle to life with just one touch.

My family

Another motivator and inspiration for me is my family – my wife Jenny, Avery Grace (born Aug. 20), and big sister Alexis, age 3.  I hope you check out the video to learn of Alexis’ recent birthday wish!