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Archive for May, 2011
Saluting the Soldiers
Chevrolet is proud to have played a small role in the Military Salute at the Indy 500. More than 150 soldiers, sailors, marines and airmen took a lap around the track in Chevrolet Silverado pickup trucks prior to the big race. They were greeted by 300,000 spectators cheering and chanting “USA, USA.” Click through to see and hear what it was like as America said “thank you” to its fighting men and women in uniform.
Full StoryThe Magic of OnStar
Nick Pudar can tell you how many times a day OnStar advisors unlock subscribers’ car doors or how often OnStar receives an emergency air bag deployment notification. But he’s usually not thinking about today, because he’s focused on what he can bring to OnStar customers tomorrow. When he’s not coming up with ways to delight and amaze OnStar users, he’s cooking up magic tricks to confound and amaze audiences. Click through to see if you can figure out what this OnStar executive has up his sleeve.
Full StoryNASCAR Champion Owner “Blown Away”
Rick Hendrick knows what it takes to build a winner. He set race records when he was 14 years old driving a 1931 Chevrolet. He became a a successful auto dealer selling Chevrolets beginning in 1976. He started a NASCAR race team in 1984 with a single Chevrolet and today that team has amassed 10 Sprint Cup championships. He knows cars inside out, but when he went to the GM Performance Build Center and built the engine for his Corvette Z06 Carbon Edition he was “blown away.” Click through to find out what Hendrick discovered as he built his LS7 505-horsepower engine.
Full StoryBuick Taps Into FutureMidwest 2011
Social media and digital communications are allowing people, organizations and businesses the opportunity to re-invent themselves rapidly. At the FutureMidwest 2011 Conference in Detroit participants saw Buick deliver messages of reinvention through its products and its sponsorship. Click through to find out more and see what was going on in Detroit’s Eastern Market.
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