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Young buyers influence Chevrolet concept cars
January 25, 2012 at 12:58 pm
At the 2012 North American International Auto Show, Chevrolet unveiled two concept cars that were developed with input from next-generation auto buyers. More than 9,000 people under the age of 30 years old were surveyed. Their thoughts and desires were incorporated in the Code 130R and the Tru 140S concepts. Check out the video to get more views of what the cars look like and to find out what Chevrolet is aiming to achieve with these vehicles.
For a more in-depth look at the Tru 140S concept and its designer, check out our previous story.
The CODE 130R concept represents "functional muscle" and is designed as RWD coupe
The TRU 140S concept represents an "affordable exotic" and is designed as a FWD coupe.
GM North America President Mark Reuss (l to r), Chevrolet Senior Manager Global Marketing Strategy John McFarland and Lead Designer Nick David with the Chevrolet Tru 140S concept.
