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Archive for 'Dealer Stories'
Roger Penske: Glancing back and looking to the future with Chevrolet
Roger Penske is a competitor. He was a successful race car driver, then became a successful businessman, and then combined both passions to become one of the most successful racing team owners in history. For much of his journey, Chevrolet has been along with him. Click through to find out where the Penske-Chevy relationship began, and what the next steps are.
Full StoryLisa Kehoe – Building relationships
If someone came to where you work and watched you do your job, do you think that would make them better customers? GM Engineer Lisa Kehoe knows the people at her plant do good work, so she thought customers should get an opportunity to see them do their jobs. Click through to find out how Lisa’s program is going.
Full StoryGary Monn – Car shopping is his hobby
The TV program Cheers took place in a bar “where everybody knows your name.” When Gary Monn walks into Luther Brookdale Chevrolet he feels like the Cheers character Norm, because everybody calls his name as he walks through. How did a customer become well-known to all the dealership employees? By buying a lot of vehicles there. Click through to find out how many he has bought and why.
Full StoryBrad Brotherton: Connecting With Customers One Tweet At A Time
Brad Brotherton is a Seattle-area Cadillac, Buick, GMC dealer who is using social media to introduce his vehicles to new customers. He’s combining traditional community outreach programs with cutting-edge social media tools to talk to people who might not even know about his dealership or his products. Click through to find out how he’s linking new-age Twitter to new-car glitter and making it all work together.
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