RSS
Archive for 'Employee Stories'
Matt Highstrom – Developing Cadillac CUE
Interactive designer Matt Highstrom helped develop the Cadillac User Experience (CUE) which allows you to bring your smartphones and music players into your Cadillac and connect them into an industry-first interface that keeps your hands on the wheel and your eyes on the road. Click through to see some features coming to your new Cadillac later this year.
Ivy Jin – Working social media around the world
Ivy Jin from the GM China communications team spent two weeks in the U.S. on assignment at the North American International Auto Show. She came in with global knowledge and experience, and headed home with some new social media ideas to establish relationships with customers.
Mark Reuss – A Passionate Product Advocate at NAIAS 2012
The North American International Auto Show is nirvana for car fans. GM North America President Mark Reuss was one of those fans who enjoyed the show this year. Click through to see some Mark’s activities before and during the show.
Full StoryYoung buyers influence Chevrolet concept cars
At the 2012 North American International Auto Show, Chevrolet unveiled two concept cars that were developed with input from next-generation auto buyers. More than 9,000 people under the age of 30 years old were surveyed. Their thoughts and desires were incorporated in the Code 130R and the Tru 140S concepts. Check out the video to get more views of what the cars look like and to find out what Chevrolet is aiming to achieve with these vehicles.
Full Story