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Heather Scalf: Detroit-raised designer takes cues from around the globe
As a young girl, she walked around the Detroit Auto Show, looking at new cars and the cars of the future. Flash forward to today, and Heather Scalf is now onstage at the North American International Auto Show in Detroit with her latest handiwork. She tells us how she ended up designing for Buick, and proudly shows off the touches she helped to bring to the 2013 Buick Encore. Click through to see the full story.
Full StoryLooking back at the Faces of 2011
Our team here at the Faces of GM is taking a break over the holiday period.
Looking back over 2011, we selected a few of our favorite stories that we thought you might like to look at again, or check out for the first time. Each of them highlights an aspect of how GM touches so many lives across the country and around the world.
Click through to check out stories from the east coast, the west coast, the heartland and all the way up into Canada. And make sure you come back to see us in 2012. Happy holidays!
Brad Brotherton: Connecting With Customers One Tweet At A Time
Brad Brotherton is a Seattle-area Cadillac, Buick, GMC dealer who is using social media to introduce his vehicles to new customers. He’s combining traditional community outreach programs with cutting-edge social media tools to talk to people who might not even know about his dealership or his products. Click through to find out how he’s linking new-age Twitter to new-car glitter and making it all work together.
Full StoryBuick Taps Into FutureMidwest 2011
Social media and digital communications are allowing people, organizations and businesses the opportunity to re-invent themselves rapidly. At the FutureMidwest 2011 Conference in Detroit participants saw Buick deliver messages of reinvention through its products and its sponsorship. Click through to find out more and see what was going on in Detroit’s Eastern Market.
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