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Matt Highstrom – Developing Cadillac CUE
Interactive designer Matt Highstrom helped develop the Cadillac User Experience (CUE) which allows you to bring your smartphones and music players into your Cadillac and connect them into an industry-first interface that keeps your hands on the wheel and your eyes on the road. Click through to see some features coming to your new Cadillac later this year.
Mark Reuss – A Passionate Product Advocate at NAIAS 2012
The North American International Auto Show is nirvana for car fans. GM North America President Mark Reuss was one of those fans who enjoyed the show this year. Click through to see some Mark’s activities before and during the show.
Full StoryBrad Brotherton: Connecting With Customers One Tweet At A Time
Brad Brotherton is a Seattle-area Cadillac, Buick, GMC dealer who is using social media to introduce his vehicles to new customers. He’s combining traditional community outreach programs with cutting-edge social media tools to talk to people who might not even know about his dealership or his products. Click through to find out how he’s linking new-age Twitter to new-car glitter and making it all work together.
Full StoryJason Ho: Intern Offers a Valuable, Youthful Perspective
Jason Ho spent his summer as an intern for Cadillac Design, bringing a younger perspective to the luxury division. So how did cartooning and the “Caped Crusader” tie into helping this young student get involved in the auto industry? Find out in our latest installment of “Faces of GM”
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