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ArchivesTag : Dealers
Amanda Williams: Engaging with customers online
James Wood Motors in suburban Dallas, Texas has a very active social media program. Internet director Amanda Williams tells us how they approach their online outreach. While they use Twitter and Facebook, Amanda says it really isn’t about the technology, it’s about people. Click through to see how she uses social media to establish relationships that may result in sales in the future.
Full StoryLisa Kehoe – Building relationships
If someone came to where you work and watched you do your job, do you think that would make them better customers? GM Engineer Lisa Kehoe knows the people at her plant do good work, so she thought customers should get an opportunity to see them do their jobs. Click through to find out how Lisa’s program is going.
Full StoryBrad Brotherton: Connecting With Customers One Tweet At A Time
Brad Brotherton is a Seattle-area Cadillac, Buick, GMC dealer who is using social media to introduce his vehicles to new customers. He’s combining traditional community outreach programs with cutting-edge social media tools to talk to people who might not even know about his dealership or his products. Click through to find out how he’s linking new-age Twitter to new-car glitter and making it all work together.
Full StoryHelping a Community Heal – Part 2
Earlier this week we gave you an overview of what GM, its dealers and employees have done to help the community of Joplin, MO in the wake of the devastating tornado that tore the town apart. In this story we introduce you to Jason Moser, a service technician at Crossroads Chevrolet-Cadillac in Joplin. His tale represents the many thousands of residents who have been impacted by the storm and who are rebuilding their lives thanks to the generosity of so many people and companies from across America.
Full Story