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ArchivesTag : Dealer Stories
Amanda Williams: Engaging with customers online
James Wood Motors in suburban Dallas, Texas has a very active social media program. Internet director Amanda Williams tells us how they approach their online outreach. While they use Twitter and Facebook, Amanda says it really isn’t about the technology, it’s about people. Click through to see how she uses social media to establish relationships that may result in sales in the future.
Full StoryGary Monn – Car shopping is his hobby
The TV program Cheers took place in a bar “where everybody knows your name.” When Gary Monn walks into Luther Brookdale Chevrolet he feels like the Cheers character Norm, because everybody calls his name as he walks through. How did a customer become well-known to all the dealership employees? By buying a lot of vehicles there. Click through to find out how many he has bought and why.
Full StoryRalph Conti: Selling Cars on the Internet
Has the internet really changed the way cars are bought and sold? Are the days of being greeted in person at a dealership gone out the window? In out latest “Faces of GM” post, Ralph Conti, who works for a Chicago dealership has the answer
Full StoryLehmer’s Concord Buick-GMC: California Dealer Embraces History
Lehmer’s Concord Buick-GMC has sold GM vehicles since 1936. It’s been a family affair since they sold their first Oldsmobile and today a third generation looks to a brighter future. A lot of history has been built into their business. Take a walk down this automotive memory lane with the Lehmer Anderson family.
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