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Brad Brotherton: Connecting With Customers One Tweet At A Time
Brad Brotherton is a Seattle-area Cadillac, Buick, GMC dealer who is using social media to introduce his vehicles to new customers. He’s combining traditional community outreach programs with cutting-edge social media tools to talk to people who might not even know about his dealership or his products. Click through to find out how he’s linking new-age Twitter to new-car glitter and making it all work together.
Full StoryAaron Penny: GMC Spokes-fan
Aaron Penny was a guy looking to buy a pickup truck. But, he found that by doing his homework, buying the right truck and then chronicling his successes, he could become more than a customer. He went from owner, to fan, to online commentator, to Superfan. Click through to read the story of this North Carolina resident who made it to Detroit and let the auto industry know what he thinks.
Full StoryTexas Jazz Man Helps GM Hit the Right Notes
By day he makes sure the GM full-size SUVs are quiet. By night he produces smooth jazz music. Meet bass man Chuck Smith who has had a long career in two very different fields.
Full StoryShane McCutchen: Video Gamer Teaches GMC Vehicle to ‘Talk’
In our latest “Faces of GM” post, we learn how playing video games as a kid, taught Shane McCutchen the “right stuff” to help develop some very important safety and security technology
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