RSS
ArchivesTag : LaCrosse
Buick Taps Into FutureMidwest 2011
Social media and digital communications are allowing people, organizations and businesses the opportunity to re-invent themselves rapidly. At the FutureMidwest 2011 Conference in Detroit participants saw Buick deliver messages of reinvention through its products and its sponsorship. Click through to find out more and see what was going on in Detroit’s Eastern Market.
Full StoryLora: She’s back!
You might remember Lora Herron, a materials engineer we profiled a couple of months ago. Well, here’s more about Lora’s work as it relates to the 2010 Buick LaCrosse: recycled cardboard from GM’s Marion, Ind., plant is converted into a substrate used in the vehicle’s headliner to help make the LaCrosse quieter. Check it [...]
Full StoryDave: Voice of the LaCrosse customer
Dave McIntyre – Buick LaCrosse product manager Food finds: I like ethnic varieties and am particularly fond of Indian, Thai and Mexican. Folks from outside Detroit might be surprised to learn we have great, authentic Mexican restaurants at our ‘Mexicantown.’ When I’m out of town, I love to discover the out-of-the-way places. I’m a big [...]
Full StoryChris: laser-like focus, literally
Chris Purdy, GM Virtual Engineer What makes me happy: Teaching people new processes, problem-solving methods and analysis techniques that I’ve created for our manufacturing engineering group Loves: Fixing things, especially restoring my 1950 Chevy Pickup in my man-cave TV time: I really like This Old House, Dirty Jobs and MythBusters I won’t miss: I just [...]
Full Story